Luxman components (1977 Audio magazine ad)

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We're rather well-known for our expensive amplifiers and tuners.

Now we'd like to be known for our less expensive ones.

When LUX Audio products were introduced to the U.S. in late 1975, we had already played a leading role in Japan electronics for more than five decades. And our audio components had enjoyed an enthusiastic following in Asia and Europe for many years.

Thus, unlike the typical "new" brand, LUX had available a wide array of integrated and power amplifiers, preamplifiers and tuners. Eighteen models in all. Our problem was deciding which to introduce first.

We chose our top of the line power amplifier, the M-6000. Its enthusiastic reception encouraged us to follow with our other state-of-the-art products, such as the L-100 integrated amplifier and the C-1000 preamplifier.

These superb components combined performance, styling and precision in a manner new to the U.S. audiophile. They prompted one audio publication to state: Almost overnight, the name 'LUX Audio' has earned itself a place of Luxman T-88V AM/FM stereo tuner. Our least expensive tuner, yet includes FET front end with four-section tuning capacitor.

Linear-phase ceramic filters in IF section. Features include FM interstation-noise muting, variable output level control and oscilloscope jacks for viewing multipath distortion, etc. Usable FM sensitivity; 2 microvolts (11.2 dBf) IHF and 2.8 microvolts (14.1 dBf) for 50 dB quieting. Stereo separation: 43 dB at 1,000 Hz. $345.00 respect in the hi-fi marketplace."

That was fine. Not so fine, however, was our resulting reputation for being very expensive. Thus, many audiophiles were deprived of enjoying LUX quality and performance simply because they were unaware of our less expensive products.

We're now rectifying that. The units shown below are representative of our more moderately priced components. The differences between them and our top models are more a matter of power or flexibility than any variation in quality. You'll see that even our lowest priced units have specifications any manufacturer of fine components would be proud of.

So, if some of the engineering "indulgences" of our top units aren't really necessary to you, you can still enjoy the sonic excellence that distinguishes LUX components... because now you know about our moderate-priced components. Your LUX Audio dealer will be happy to spend as much time as you need helping you to appreciate them.

Luxman L-80V integrated stereo amplifier. 50 watts minimum continuous power per channel, with total harmonic distortion no more than 0.08 percent, both channels driven simultaneously into 8 ohms, 20 to 20,000 Hz. Frequency response, 10-50,000 Hz, within 1 dB. Phono S/N better than 77 dB (re: 10 mV input). Bass and treble controls each have 3 turnover frequencies; high and low filters each have 2 cut-off frequencies. $475. (Luxman L-85V, similar except 80 watts per channel, $765.) LUX Audio of America, Ltd.

(Source: Audio magazine, Nov. 1977)

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Updated: Friday, 2016-11-11 7:57 PST