Technics SL-1100A turntable (ad, Sept. 1973)

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The better the turntable, the fewer the moving parts. Ours have only one.

The one is the Technics direct drive DC motor. A DC motor to escape wow, flutter and hum.

A DC motor that is brushless and spins at 33 1/3 or 45 rpm so it doesn't have the vibration and noise problems of its faster competitors.

And it has an analog feedback speed control so it never suffers from frequency or voltage fluctuations.

The drive system is just as important as the motor. And direct drive doesn't depend on an idler wheel or belt. They had to go because they show their age and lose their shape. Instead we put the platter right on the motor shaft.

The improvement is obvious ...

We make three direct drive turntables. The SL-1100A, shown below, comes with a professional-type tone arm, viscous-damped cueing, illuminated stroboscope, variable pitch controls and a dust cover.

The SL-1200 includes most of the same features at a more modest price. And the SP-10 is for those who insist on choosing left own tonearm.

Either way. The concept is simple. The execution is precise. The performance is outstanding. The name is Technics.

Technics by Panasonic

(Audio magazine, Sept. 1973 )

Also see:

Technics SL- series direct-drive turntables (Mar. 1977)

Technics SL-1400 direct-drive turntable (ad, April 1977)

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